With Perwoll, we have undertaken an upcycling/social responsibility project of this magnitude for the first time in Turkey!
Thanks to the clothes piggy banks located in different parts of Istanbul and the followers of modasigecmez.net, we collected old clothes, recycled them as patchworks and threads. We prepared a colorful denim collection with our 300 veteran women in Anatolia using local recycling techniques .
For our denim collection, we saved 90% water compared to onventional production by using organic denim cotton fabric.
All income from this project, which we created with the motto #Modasıgeçmez, had been donated to the Hope Foundation for Children with Cancer (KAÇUV).