ABOUT THE BRAND
Born in Istanbul, Turkey, Zeynep Tosun studied business during her college education in Turkey. Later on, she went to Italy to study Fashion Design at the prestigious Istituto di Marangoni in Milan. While studying, she completed her internship with the Turkish brand Derishow during the summer of 2005.
After finishing a one-year Fashion Design program in Italy, Tosun continued her education by mastering in Fashion Design at the same school. Throughout her masters, she took courses relating to fashion illustration, digital fashion, pattern making, and fashion history. In 2006, she graduated from Istituto di Marangoni and started working with Alberta Ferretti in Italy, Rimini. Tosun worked as a part of Alberta Ferretti’s design house and made designs for Philosophy Di Alberta Ferretti which allowed her to hone her skills for haute couture. In 2007, she got third place in ITKIB’s young designer’s award and was officially recognized as an exciting emerging designer.
Later on, Tosun took part in Esin Maraşlıoğlu’s Design Loft project and she worked as an assistant designer for Ece Ege, the lead designer for the Dice Kayek brand. Tosun established her brand in 2008 and is now focusing on tailor-made haute couture in addition to her pret-a-porter and capsule collections. Her brand aims to shed light on Turkish craftsmanship while bringing ethnic backgrounds and modern design understandings together. Tosun worked with many women teams in Turkey and made them an essential part of the production process of her collections. On top of this, she also takes part in projects with Gap concerning important issues Turkish women struggle with while being one of the partners of UNDP Turkey.
Tosun had her first fashion show in 2009 during Istanbul Fashion Week. She became a part of London Fashion Week in 2011 and made eight collections throughout four seasons. This helped Tosun to be noticed internationally. Her designs took part in photoshoots for British Vogue, Vogue India, British I-D., Vogue Italia, Elle Italia, etc. and her collections have been worn and supported by artists and style icons worldwide like Lady GaGa, Nicole Scherzinger and, Kate Hudson.
Tosun also collaborated with leading Turkish brands like Koton, Ipekyol, and Trendyol for apparel products in addition to special projects with Beymen, Lucky Culture, Mor Çatı, Bomonti beer etc. Her global collaborations include a capsule collection with Beefeater Gin, a competition project with Brown, kids projects with Barbie, a bustier collection with Avon for breast cancer and a new product launches with Samsung, Coca-Cola, and Magnum.
So far, Tosun’s collections have been retailed in Beymen, Gizia Gate, Harvey Nichols, Midnight Express, and Bilstore locations as well as international locations like Dolce&Gabbana Concept Store, 25 Park, Moda Operandi, Intermix, Wolf&Badger, and Sketch.